CMYKhub, a leading player in the Australian printing industry, has made a strategic move by acquiring a new swissQprint Impala 5 from Pozitive. This decision highlights the company's commitment to staying at the forefront of wide format production technology. With a focus on enhancing productivity and maintaining high-quality standards, CMYKhub is poised to meet the evolving demands of its trade customers.
The Impala 5, a significant upgrade from the Impala 2, brings a substantial boost in speed and capacity. This is particularly crucial for CMYKhub's Brisbane hub, where the Impala 2, a workhorse for nearly a decade, has been a reliable workhorse. Alex Jell, Brisbane hub manager, emphasizes the importance of this upgrade, citing the need to improve turnaround times without compromising quality. The Impala 5's increased speed and capacity will enable CMYKhub to handle a higher volume of jobs with tighter deadlines, a key advantage in the competitive market.
The decision to reinvest in swissQprint is not arbitrary. CMYKhub's trust in the swissQprint platform is well-founded, given its positive experience with both the company and Pozitive. Alan Nankervis, national wide format and workflow manager, highlights the reliability and quality of swissQprint equipment, making it a logical choice for the company's equipment investment strategy. This strategy is centered around providing trade customers with better local capabilities as their businesses grow and expectations rise.
The relationship between CMYKhub and Pozitive is also strengthening. The recent investment in Summa cutting equipment from Pozitive has paved the way for the Impala 5 acquisition. Phil Trumble, managing director of Pozitive, acknowledges the confidence CMYKhub has in the swissQprint platform, a result of its successful partnership with the company over the years. This partnership is a testament to the mutual trust and understanding between CMYKhub and its suppliers.
The Impala 5's integration into CMYKhub's Brisbane production operation is a strategic move that aligns with the company's broader goals. By investing in cutting-edge technology and expanding its manufacturing capacity, CMYKhub is positioning itself to meet the evolving needs of its customers. This move is a clear indication of the company's commitment to innovation and its dedication to providing the highest quality printing solutions in Australia.
